NightShift Street Ministries had a bigger mission than simply feeding people who were hungry. They needed to create a sustainable source of revenue that could help fund their nightly outreach and continuing care services — while giving the wider community a meaningful way to participate.
CHALLENGE
How do you create a business that people will choose to support — not because they feel sorry for the people NightShift helps, but because they genuinely want what it offers?
The answer had to be something that could generate enough revenue to stand on its own, attract customers and bookings, while also making its social mission impossible to overlook.
SOLUTION
We created Taste of Heaven — a gourmet food truck designed to work as a real food business while creating a direct connection between every purchase and NightShift’s mission.
From presenting the initial concept, to helping NightShift raise the funds for design and food truck fabrication, we developed and oversaw all components required to take the food truck from idea to final customer ready state.
RESULT
Since hitting the road in 2017, Taste of Heaven has served locally sourced gourmet meals to thousands of customers, businesses and event guests — with all proceeds directly supporting NightShift’s nightly outreach and continuing care services.
A social enterprise became a sustainable business — giving people a gourmet meal, while also supporting a community in need.