In 2004, NightShift Street Ministries’ founder walked away from her successful real estate marketing business to feed the unfortunate in her community. As the nightly outreach grew, she reached out to us to create a logo.
CHALLENGE
How do you help a grass-roots, non-profit organization communicate its mission and connect with the larger community, while gathering support to sustain its on-going services?
SOLUTION
We designed the NightShift logo to symbolize broken lives finding wholeness through community, compassion and the teachings of Christ.
That core visual focused and directed the design of subsequent communications—from brochures and promotional videos to fundraising materials and outreach vehicles—giving NightShift a consistent identity that made its mission easier to recognize, understand and support.
Of particular note, we conceived and developed the Taste of Heaven food truck—a social enterprise that combines community outreach with a sustainable source of revenue, whereby all proceeds directly support NightShift’s expanding services.
RESULT
More than 20 years later, NightShift continues to bring together thousands of volunteers and supporters to provide warm meals, clothing and compassionate care to people caught in the cycle of poverty and addiction—365 days a year.
An enduring mission brings love, hope and purpose to those who need it most.