The original owner of the fast growing Washworld and Lubeworld brands faced a unique challenge.

Although the chain of carwashes and oil changes physically shared locations with each other, few people realized they were operated by the same company.

After conducting an in-depth communications audit, we made a number of key recommendations to better leverage marketing efforts between the two brands and increase overall revenue.

We then designed unified identities, developed the positioning line ‘Your Complete Car Care Centre’ and consistently applied a cohesive brand language and template across a wide variety of point-of-sale components and rebranded a wide variety of third-party equipment across all their sites.

However, the most significant change we proposed to the owner was to offer a complimentary Washworld automatic car wash with the purchase of any Lubeworld oil change. And while numerous other automotive maintenance competitors have sprung up since, to offer a similar service, this was the first combination lube+wash offered in Canada.

The end results were so well received, that the owner asked us to develop his next venture—Autoworld.