The owner of Washworld / Lubeworld wanted to sell only the best pre-owned, low-mileage vehicles—not create another traditional used-car dealership.
However, with a location well outside Vancouver’s downtown core, the business needed much more than a good inventory to attract customers.
CHALLENGE
How do you make a dealership feel different from the first online search to the moment a customer drives away?
SOLUTION
We developed the Autoworld name, brand identity, signage, interior environment and marketing—which leveraged the owners existing network of Washworld / Lubeworld locations throughout Greater Vancouver.
With an increasing number of people searching for their next vehicle online, we knew from the start that Autoworld had to standout virtually.
So at its heart, we developed and built the World’s first, fully automated 360° vehicle photography studio / delivery room.
This enabled staff to not only easily capture and share multiple views of their vehicles online, but also provide a highly memorable experience when customers arrived to collect their purchase.
RESULT
Over the course of two years, we developed a fully integrated dealership experience in which the brand, environment, technology and customer journey worked together as one.
We expanded the founder’s initial vision into a truly unique customer experience–from first click to final handover.