Trinity Western University wanted to make a dramatic departure from its existing undergraduate recruitment campaign.

CHALLENGE

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How do you make the diversity of university life stand out in a stack of competing recruitment packages?

SOLUTION

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We began with an immersive two-day photo shoot to capture the richness of campus life.

Working closely with the university’s internal communications department over the course of a year, we developed a flexible visual system combining candid photography, student and faculty testimonials, and program highlights across the main viewbook, brochures and recruitment materials.

RESULT

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The main viewbook won Grand Gold at the CASE District VIII Awards, placing first among 124 university and college brochures submitted across the U.S. Pacific Northwest and Western Canada.

Originally planned as a two-year campaign, it was so successful that TWU extended it for an additional two years.

We helped TWU increase enrollment—and the campaign last twice as long as planned.