After years of performing across Canada and the United States and recording six previous albums, the band Signal Hill was preparing to release Making Waves – Volume II.
They needed a visual that would make an impact with their established fan base while providing an attractive entry point for new listeners.
CHALLENGE
How do you create something distinctive for a band whose very name is connected to one of Newfoundland’s most recognizable landmarks?
SOLUTION
The answer was hiding in plain sight.
We conceived the idea of realistically carving the four band members into the side of Signal Hill — a Newfoundland take on Mount Rushmore.
RESULT
The resulting album package gave Signal Hill a distinctive visual identity for Making Waves – Volume II and helped support their dual goal of making waves with existing fans while attracting new listeners.
A familiar landmark became an unexpected stage for the band.