Online shoppers often had to make purchasing decisions based on just a few photographs, with little sense of what an object really looked like from every angle.
RotoShoot, an iOS app, was developed to solve that problem by making it easy to capture and share interactive 360° views of three-dimensional objects.
CHALLENGE
How could we get the technology into people’s hands and show them what it could do?
SOLUTION
During limited beta testing, we discovered many people using RotoShoot in unexpected ways — cosplayers sharing their costumes, while also using the app to capture and share RotoShoots of products for sale online.
We took this insight to Vancouver cosplay conventions with a modular pop-up RotoBooth, where visitors could capture and share interactive 360° images of their costumes. We even offered on-demand, full-colour 3D prints as physical keepsakes.
RESULT
RotoShoot became the world’s first mobile, end-to-end 360° shoot-and-share solution, transforming how people could capture, share and experience three-dimensional subjects.
The need to see more led to a whole new way of seeing.