American Manganese Inc. had built its identity around manganese mining. But its technology had evolved into a leading patented process for recovering and upcycling valuable materials from lithium-ion batteries.
As a public company, they needed the market to recognize a new direction and a different business opportunity.
CHALLENGE
How do you help investors, potential partners and the public understand a complex technology—and see the potential beyond the company’s mining past?
SOLUTION
We developed the name RecycLiCo and a new corporate identity to reflect the company’s emerging focus on battery recycling.
We then translated its technology and business direction into a clearer story, supported by a new website, videos and bite-sized educational content for social media.
Rather than simply describe how the process worked, the communications helped explain what the technology could recover, why it mattered and where the company was headed.
RESULT
RecycLiCo Battery Materials emerged with a clearer market position, a more focused business story and a website designed to communicate its direction and potential to a global audience.
Within five months of the company changing its name, clarifying its direction and launching its new website, its stock price had risen by 240%.
We helped the market see beyond the company’s mining past to the potential of its battery-recycling technology.