Epic Polymer had created a superior proprietary construction material with many unique benefits and were ready to introduce it to the World.
After discussing the challenges and opportunities they faced in an industry accustomed to working with steel – its firmly entrenched competitor – our main challenge was to break through existing belief patterns.
Armed with the name ‘Argonium’, the positioning line ‘Smarter Than Steel’ and an intriguing suite of Integrated Marketing Components, they introduced their product at the annual Mining Expo in Las Vegas and exceeded their lead generation expectations by over three hundred percent.