Umbro Canada – Creating and Maintaining a Canadian Image

Posted by on Dec 3, 2015 in Portfolio Archives | 1,256 Comments

Although Umbro Canada received general brand direction and imagery from the parent company based in the United Kingdom, they were expected to work with a local designer to establish a uniquely Canadian image.

Given much artistic license, we worked closely with their internal marketing and sales staff as the Canadian Brand Steward, handling a wide variety of requests from developing point-of-sale materials to designing and producing large seasonal catalogs.

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