A major East coast mining operation decided to change oil suppliers and was suddenly requesting proposals for a new multi-million dollar supply contract.

With Esso Atlantic Canada’s communications department tied up on other projects, we were asked by their regional sales team to design and produce a concise, 8 page brochure to outline their capabilities–within a highly compressed timeframe.

Working with general copy, a drive containing hundreds of photos and a resigned request to ‘Please just make it look the best you can under the circumstances’, the final brochure was greeted with much surprise and praise throughout the company–but most importantly Esso won the contract.