The founders of Easywash had a goal of creating the world’s most environmentally friendly carwash franchise. They had the vision, but no brand or marketing materials to help investors and customers understand it.
CHALLENGE
How do you turn an ambitious business idea into something people can understand, believe in and get behind?
SOLUTION
We began by developing the Easywash brand identity as well as the positioning line: Keeping Your World Clean.
After the founders enthusiastically embraced the direction, the work expanded to virtually every aspect of the brand — from business plans and investor presentations to on-site signage and the rebranding of third-party equipment.
The identity and tagline became the foundation for communicating the business, both on paper and in the real world.
RESULT
Easywash gained an integrated brand and communications system designed to present its vision consistently to investors and future customers.
We helped turn a bold business vision into a clear opportunity to invest in a cleaner world.