Umbro Canada – Creating and Maintaining a Canadian Image

Posted by on Dec 3, 2015 in Portfolio Archives | 1,256 Comments

Although Umbro Canada received general brand direction and imagery from the parent company based in the United Kingdom, they were expected to work with a local designer to establish a uniquely Canadian image. Given much artistic license, we worked closely with their internal marketing and sales staff as the Canadian Brand Steward, handling a wide […]