After years of successfully teaching English online to students in Korea, DrEnglish.net was ready to expand. With an established domain name and proven lesson plans, they needed a distinctive brand personality to stand out in an increasingly competitive market.
CHALLENGE
With instructors primarily based in Canada, how do you build trust and recognition with a Korean audience when your business operates across languages, cultures and considerable physical distance?
SOLUTION
We saw an opportunity in the name Dr. English and developed a fun, approachable character around the tagline Fixing Broken English. Together, they gave the business a memorable personality, making English lessons feel less intimidating and more approachable.
We carried that personality throughout a multilingual website, document templates and student report cards, giving every interaction the same friendly, recognizable character.
RESULT
We gave DrEnglish.net a personality that helped set their brand apart from the competition while bringing Canadian instructors and Korean students closer together.
We made learning English feel less like going to school and more like getting help from a trusted friend.